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Privacy Policy

Last updated: August 17, 2026

Introduction

This Privacy Policy describes how Sellvue, a sole proprietorship of Suraj Kisan Viregaonkar holding Udyam Registration UDYAM-MH-04-0260614 ("Sellvue", "we", "our", "us"), collects, uses, shares, protects and otherwise processes your information and personal data.

We do not offer any product or service under this Platform outside India, and your personal data is primarily stored and processed in India. Please note that you may browse certain sections of the Platform without registering with us. By visiting this Platform, providing your information, or availing any product or service offered on the Platform, you expressly agree to be bound by the terms of this Privacy Policy, the Terms of Use, and the applicable service terms, and agree to be governed by the laws of India including the laws applicable to data protection and privacy. If you do not agree, please do not use or access our Platform.

This policy covers the whole Sellvue service (the "Platform"):

  • the marketing website at sellvue.in
  • the seller web dashboard at app.sellvue.in
  • seller storefront and campaign pages hosted by Sellvue
  • the Sellvue mobile app for Android and iOS

This is the canonical policy for all of the above. A shorter, app-specific version of this policy is published at app.sellvue.in/privacy for the Apple App Store and Google Play listings; it describes the same practices, and this page simply covers more ground (the marketing website and its analytics). Where the two overlap, they state the same thing.

Collection

We collect your personal data when you use our Platform, services, or otherwise interact with us during the course of our relationship.

From Sellers (Account Holders)

  • Account information: Name, email address, phone number, and password (stored only in hashed form) — or your Google or Apple account identifier if you sign in with those providers
  • Business information: Store name, store logo, business address, GSTIN (if provided), and your payment gateway and shipping configuration. Gateway and shipping credentials are stored encrypted.
  • Product and store content: Product names, descriptions, prices, variants, and images you choose to upload (product photos, store logo, brand assets) — including images selected from your device's photo library or camera when you use the mobile app
  • Order data: Buyer details (name, address, phone, email), order amounts, payment status, shipping details
  • Usage data: Campaign performance, analytics, feature usage, login activity
  • Device data: Browser type, operating system, IP address
  • Mobile app data: A device push-notification token, so we can deliver order and shipping alerts to your device (see the section on the mobile app below)

From Buyers (Visitors to Storefront and Campaign Pages)

  • Order information: Name, email address, phone number, delivery address, items ordered, and payment method (provided during checkout). We process this information on behalf of the Seller, to provide order management, shipping, invoicing, and analytics.
  • Payment information: Processed directly by the payment gateway (Razorpay or PhonePe). Sellvue does not store card numbers, UPI IDs, or bank details, and never has access to your card PIN, net-banking password or OTP.
  • Browsing data: Pages visited, cart activity, checkout progress, campaign source, device type, IP address

From Landing Page Visitors

  • Analytics data: Page views, scroll behavior, click events (collected via Microsoft Clarity, Google Analytics, and Vercel Analytics on sellvue.in)
  • Form submissions: Name, email, phone, and message (when submitting feedback forms)

What We Do Not Collect

We do not collect precise location, your contacts, your photo library (other than the specific images a Seller chooses to upload), biometric information of any kind (including facial features or physiological information), or advertising identifiers. The Platform contains no third-party advertising and we do not use your data for ad targeting or cross-app tracking.

You always have the option not to provide information, by choosing not to use a particular service or feature on the Platform. If you receive an email or a call from a person claiming to be Sellvue and seeking personal data such as a debit or credit card PIN, net-banking or mobile banking password, or an OTP, we request you never to provide such information. We never ask for it. If you have already revealed such information, report it immediately to an appropriate law enforcement agency.

The Sellvue Mobile App

The Sellvue mobile app for Android and iOS is a companion to a Sellvue web account. You create and pay for your account at app.sellvue.in; the app signs you in to that same account so you can manage orders, campaigns and shipping from your phone. There are no in-app purchases and no subscriptions sold inside the app — the app never collects payment details from you.

The app collects the following in addition to the account, order and product data described above:

  • Push-notification device token (device identifier). When you allow notifications, Google Firebase Cloud Messaging (FCM) issues a token that identifies your app installation on your device. We store this token against your Sellvue account and use it only to deliver operational alerts — new orders, payment confirmations, and shipping and delivery updates. The token is not used for advertising, profiling, or tracking you across other apps or websites. It is deleted when you sign out, uninstall the app, or revoke notification permission; tokens rejected by FCM as stale are removed automatically.
  • In-app notifications. The same operational alerts are also stored as an in-app notification list on your account, so you can review recent order and shipping activity inside the app. These records are retained with your account data and are deleted with it.
  • Seller-uploaded images. If you add a product photo, store logo or brand asset from the app, we access only the specific image you select from your photo library or camera. We do not scan or index your photo library.
  • Authentication tokens. Stored in your device's secure keychain (iOS) or keystore (Android).

You can turn push notifications off at any time in your device settings, or from within the app. Turning them off does not affect any other part of your account.

For reference, these are the data types declared in our App Store and Google Play listings, and why each is collected:

  • Name — Seller account identity; buyer name on orders and invoices
  • Email address — Sign-in, account and order notifications, support
  • Phone number — Seller account contact; buyer phone for delivery and courier handover
  • User ID — Your Sellvue account identifier, used to link app data to your account
  • Photos or videos — Product photos, store logo and brand assets you choose to upload
  • Device ID — The FCM push-notification token described above, used only to deliver order and shipping alerts

None of these data types are used for third-party advertising or for tracking.

Usage

We use personal data to provide the services you request:

  • To operate the Platform: Process orders, generate invoices and credit notes, track shipments, track campaign performance, manage subscriptions, and send push and in-app notifications
  • To assist Sellers: Handle and fulfil orders, resolve disputes, troubleshoot problems, and generate campaign and channel performance reports
  • To communicate with you: Send order notifications, subscription updates, product announcements, and support responses
  • To secure the Platform: Detect and protect against error, fraud and other criminal activity, and enforce our Terms of Use
  • To improve the Platform: Analyze usage patterns, fix bugs, develop new features
  • To process payments: Facilitate subscription billing and buyer payments through our payment gateway
  • To comply with legal obligations: GST invoicing, tax and accounting requirements, and responding to lawful legal requests

To the extent we use your personal data to market to you, we provide you the ability to opt out of such uses. You understand that your access to certain products or services may be affected if permission is not provided to us.

Sharing

We do not sell, rent, or trade your personal information, and we do not share it with any third party for their own marketing or advertising. We share data only with the service providers needed to run the Platform, and only so they can provide their service to us:

  • Supabase — database, authentication, and file storage. Data is stored on Supabase infrastructure with encryption at rest.
  • Google Firebase Cloud Messaging (FCM) — delivery of push notifications to the mobile app. Receives the device push token and the notification content.
  • Payment gateways (Razorpay, PhonePe) — payment processing for buyer orders and seller subscriptions. Card and UPI details are processed by the gateway and are never stored by Sellvue.
  • Shipping partners (Shiprocket, NimbusPost, Delhivery) — shipment booking and tracking. This requires sharing the buyer's delivery name, phone number, and address when a Seller ships an order.
  • Analytics providers (Microsoft Clarity, Google Analytics, Vercel Analytics) — aggregated and anonymized usage data from our websites, for platform improvement.

We may disclose personal data to government agencies or other authorised law enforcement agencies if required to do so by law, or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process, to enforce our Terms of Use or this Privacy Policy, or to protect the rights, property or personal safety of our users or the general public.

Security Precautions

To protect your personal data from unauthorised access or disclosure, loss or misuse, we adopt reasonable security practices and procedures:

  • Data is transmitted over HTTPS across all Platform endpoints and stored with access controls, including row-level security that restricts each Seller's data to their own account.
  • Data is stored on Supabase (hosted infrastructure) with encryption at rest and in transit.
  • Sensitive credentials (payment gateway keys, shipping keys) are encrypted before storage.
  • Authentication tokens on the mobile app are stored in the device's secure keychain or keystore.
  • Access to production data is restricted to authorized personnel only.
  • We do not store Buyer payment instrument details (card numbers, UPI IDs). These are processed directly by the payment gateway.

However, the transmission of information is not completely secure for reasons beyond our control. By using the Platform, users accept the security implications of data transmission over the internet, which cannot always be guaranteed as completely secure, and therefore there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of the login and password records for their account.

Data Deletion and Retention

You have the option to delete your account by writing to us at hello@sellvue.in. This action results in you losing all information related to your account. In the event of any pending grievance, claim, or pending shipment, we may refuse or delay deletion of the account until it is resolved.

  • Seller account data: Retained while your account is active. If you request deletion, your data is retained for a further 30 days so you can still request an export, and is then deleted.
  • Records we must keep: Order, invoice, and credit-note records are retained for as long as required by Indian tax law, even after account deletion. This is the only category of personal data we keep after the 30-day period.
  • Buyer data: Order-related data is retained as part of the Seller's order history for as long as the Seller's account is active, and thereafter only as required by the tax-law retention above.
  • Push-notification tokens: Deleted when you sign out, uninstall the app, or revoke notification permission, and removed automatically once FCM reports them as stale.
  • Analytics data: Aggregated and anonymized analytics events are retained to provide historical reporting to Sellers and for Platform improvement.
  • Form submissions: Retained until manually deleted by Sellvue.

We retain your personal data for no longer than is required for the purpose for which it was collected, or as required under applicable law. We may retain data if we believe it necessary to prevent fraud or future abuse, and we may continue to retain data in anonymised form for analytical and research purposes.

Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data — Sellers can access, rectify and update their account and store information at any time directly through the functionalities provided on the web dashboard and the mobile app
  • Delete your account and associated data, by writing to us at hello@sellvue.in. On deletion we remove your personal data, except records we are legally required to keep (see above).
  • Export your data in a machine-readable format
  • Withdraw consent for non-essential communications (marketing emails), and turn off push notifications at any time in your device settings

Buyers may contact the Seller they purchased from, or write to us directly at hello@sellvue.in, to request access to or deletion of their personal information.

Cookies and Tracking

Our websites use cookies and similar technologies for:

  • Essential cookies: Authentication, session management, security
  • Analytics cookies: Microsoft Clarity (session recordings, heatmaps), Google Analytics (traffic analysis), Vercel Analytics (performance monitoring)

We do not use advertising cookies or cross-site tracking. You can manage cookie preferences through your browser settings; disabling essential cookies may affect Platform functionality. The mobile app does not use cookies for tracking.

Children

The Platform is intended for users aged 18 and over and is not directed at children. We do not knowingly collect personal data from minors. If we become aware that we have collected data from a minor, we will delete it promptly.

Consent

By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure and other processing of your information on the Platform in accordance with this Privacy Policy. If you disclose to us any personal data relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

While providing your personal data over the Platform, you consent to us contacting you through SMS, instant messaging apps, call, push notification and/or email for the purposes specified in this Privacy Policy.

You have the option to withdraw consent you have already provided by writing to the Grievance Officer at the contact information provided below. Please mention "Withdrawal of consent for processing personal data" in the subject line of your communication. We may verify such requests before acting on them. Please note that withdrawal of consent will not be retrospective and will be in accordance with the Terms of Use, this Privacy Policy, and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, we reserve the right to restrict or deny the provision of our services for which we consider such information to be necessary.

Changes to this Privacy Policy

Please check this Privacy Policy periodically for changes. We may update it to reflect changes to our information practices. We will notify you of material changes via email or a notice on the web dashboard, and the "Last updated" date at the top will be revised.

Grievance Officer

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Name: Suraj Kisan Viregaonkar

Designation: Proprietor and Grievance Officer

Name and address of the enterprise: Sellvue, a sole proprietorship of Suraj Kisan Viregaonkar, Pl 36, S. no. 189, Maruti Nagar, Mayur Park, Opp. Deogiri Bank, Jalgaon Road, Aurangabad, Maharashtra - 431001, India

We acknowledge every grievance within 48 hours of receipt and resolve it within 30 days of receipt.

Contact us

For any questions, concerns, or privacy requests, contact us at:

Sellvue — a sole proprietorship of Suraj Kisan Viregaonkar

Udyam Registration: UDYAM-MH-04-0260614

Pl 36, S. no. 189, Maruti Nagar, Mayur Park, Opp. Deogiri Bank, Jalgaon Road, Aurangabad, Maharashtra - 431001, India

  • Phone: 8806028754
  • Email: hello@sellvue.in
  • Business hours: Monday to Saturday, 10:00 AM to 7:00 PM IST. Closed on Sundays and public holidays.

Full contact details are also published at sellvue.in/contact.

Privacy and support requests sent to support@sellvue.in reach the same team and are handled identically.